Responsibilities

Overview

We are looking for a Community Engagement & User Experience Officer to support the delivery of our Statutory Duty to provide Information, Advice & Guidance to adults, families, carers including the development and maintenance of Digital Media (Website and Social media Platforms).

About the role

The successful postholder will support the delivery of the Local Authority’s Statutory Duty to provide Information, Advice & Guidance to adults, families, carers including the development and maintenance of Digital Media (Website and Social media Platforms).

Main duties and responsibilities:

• To promote a culture of co-production whereby user engagement and feedback is central to the design of service delivery.
• Support the management and effectiveness of the Care Advice Buckinghamshire website, social media and other digital media channels.
• Apply best practice for web design, to ensure that content is end user-focussed with high quality content and records.
• Regularly review all information (including leaflets) to ensure they are up-to-date and relevant.
• Regularly review the website to ensure it is accurate, up to date, accessible and effective.
• Responsible for analysing web information using web based analytics tools such as Google Analytics and Social Media evaluation and reporting and preparing reports to update staff on usage statistics, and continuous monitoring and coverage of all sites
• To educate and train colleagues on the importance of and use of social media.
• Support the planning, development, and improvements of the website, following an agreed Digital Strategy and to undertake research, evaluation and report writing, specific to requirements. Be aware of national, topical, and internal developments and make recommendations to ensure the Care Advice Buckinghamshire website, Digital and Social Media strategies and policies are fit for purpose and up to date.

Any-Desk:

As an ‘any-desk’ worker, you’ll need to be connected to our network to access digital folders and resources, but this can either be from home or an office location when required. You will be required to work from the office a couple of times a week, depending on your role and team requirements*.

*subject to current Government Covid-19 Guidance

About you

We expect you to model the Adult Social Care values and behaviours and focus on:

• Keeping our service users lived experiences at the heart of everything we do
• Working collaboratively with and for our service users and families, acknowledging their contribution and building on their strengths
• Remaining passionate about keeping our service users and well and making a positive difference every day
• Making sure that everyone’s voice is heard, including our service users, families, our staff and partners, so that we work reflectively, openly and with integrity
• Assuring the quality of practice and managing our performance to inform service improvement and development

Person Specification

Essential:

• Previous relevant experience with evidence of specialist knowledge 
• Knowledge of website design, SEO and working with a Content Management System (CMS) 
• Excellent oral and written communication skills with the ability to write high quality and engaging digital marketing and communications content 
• Knowledge and experience of using social media 
• Knowledge and previous experience of web/social media-based analytics 
• Ability to engage with users and potential users to anticipate and meet the needs of a variety of customers 
• Ability to work in an impartial and unbiased way 
• Able to use initiative with strong self-motivation 
• Excellent IT skills (Word, Excel, PowerPoint preferred) 
• Excellent organisational skills and ability to prioritise work to critical deadlines 
• Knowledge of database and client information systems 
• Knowledge and previous experience of undertaking promotional activities 
• To be commercially minded and have awareness of how to generate income 
• Experience of building and sustaining an effective online presence 
• Experience of ensuring a website is optimised, up to date, contains quality content and is focused on user experience 
• Experience of managing social media feeds and contributing to the effective targeting of BFIS key audiences/stakeholders. 
• Research, collation, and analysis of data using social media measuring tools and Google Analytics to produce reports for the team and key stakeholder.

Desirable:

In order to view the full essential and desirable skills for this role, please follow the link to our job website where you will find the job summary attached.