Attracting customers through the door and up to the till is a challenge faced by all retailers. At this event you will hear success stories from around the UK, with some tried and tested advice.
Many things are driving customers away from the high street including online shopping, out of town shopping centres with free and copious parking and increased vacancy rates. All is not lost; this event will use successful case studies to show how towns are winning back shoppers; it will explain how businesses have been:
- Using a very small budget to attract a lot of new customers
- Encouraging customer loyalty and increasing the average transaction value
- Working together to make their towns a vibrant destination
This is a great opportunity for local retailers to get together, share experiences and form a valuable support network whilst learning from our guest speakers.
Who is the workshop for?
This event will be of particular interest to retail businesses across the Chiltern and South Bucks area.
Details
Registration and refreshments from 5:30pm.
[email protected]
Speakers
- Lucy Dowson
Tourism Development Manager, Visit Buckinghamshire and The Chilterns
- Sally Williams
Founder of Retail Revival
Speakers
Sally Williams, Retail Revival Ltd.
Founder of Retail Revival, Sally Williams, is a fifth generation retailer, opening her first shop selling sportswear at the age of 21. In 1991 she became a training manager with a national sports retailer providing bespoke courses to over 1000 company employees. A move to Dacorum Borough Council in 1997 enabled Sally to secure £5 million from the European Social Fund with which she developed an award winning business academy, training and supporting 2000 small businesses in Hertfordshire.
Retail Revival was incorporated in 2009 and delivers business training and support, shop front programmes and business planning and marketing initiatives to myriad businesses across London and the Home Counties. Sally has been a member of the Mayor of London's High Street Special Advisory Team since 2011 and works to regenerate towns and high streets for the GLA, multiple London borough councils, private developer Lendlease and Business Improvement Districts (BIDS).
Lucy Dowson, Visit Buckinghamshire and The Chilterns
Visit Buckinghamshire is the Destination Management Organisation (DMO) for Bucks facilitated by Buckinghamshire Business First & supported by Buckinghamshire and The Chilterns Regional Tourism Strategic Tourism Group. Lucy’s background is sales & marketing in the travel industry, and so is perfectly placed in her role developing the tourism offering within Buckinghamshire.
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