How not to waste £££££ on Video Content - Calculate your ROI

How not to waste £££££ on Video Content - Calculate your ROI

Have you ever considered promoting your business using video? Do you wonder how video could improve your sales process? Are you unsure where it’ll fit in and whether it’ll be worth the money?

This workshop, hosted by York Woodford-Smith from Five on a Bike Ltd., will guide you through the process of identifying where, in your individual sales process or marketing strategy, video can add the most value. With a focus upon ROI, York will demonstrate using real life examples how an investment in video can drastically improve your leads, conversion, and sales, and how you can maximise every penny you spend.

What you’ll take away

When you leave the session, you will...

  • Have a good understanding of the value and impact that video could have on your business.
  • Be aware of which parts of your sales and marketing strategies could benefit from video.
  • Know how to calculate your return of investment from it.
  • Know which options to explore, whether it’s support to make vlogs for your social channels, a professional ‘About Us’ video for your website and sales pitches, or a series of case studies showcasing the talent of your business.
  • Benefit from rare, invaluable advice on ROI, tailored to your business, from a video producer and business influencer’s perspective.

About the speaker

York Woodford-Smith is the founder and Managing Director of Five on a Bike Ltd. With over 12 years working in video production himself, and over 5 years of developing Five on a Bike Ltd., York is a seasoned professional in all things video. From event filming and marketing to internal communications and case studies, York has developed a multi-skilled team whose expertise cover all potential video solutions with professionalism and flexibility. Meanwhile, York has developed a trusting audience and influential status through generously sharing his own business wisdom in his regular vlogs and blogs. Take a look at to learn more.

Who should attend?

Any business interested in learning the value and impact that video could have on their business.

Part of the Buckinghamshire Business Expo

This workshop takes place during the Buckinghamshire Business Expo at The Gateway and runs alongside the main exhibition. Throughout the day of the Expo there will also be a conference and other workshops. A ticket to the Expo costs £15 and gives people access to the Expo, conference and workshops, including this one. Read more about the Expo and book a place here >

Use #BucksBusinessExpo on social media if you are attending this event to promote your involvement in the Buckinghamshire Business Expo.


8 March, 2019 - 8 March, 2019
2:00pm - 3:00pm
The Gateway, Gatehouse Road, Aylesbury, HP19 8FF
Please note:

Due to the popularity of this event, we are limiting tickets to 2 per organisation.  If you would like additional tickets for your business - please email and we will add these to the waiting list and let you know should spaces become available.

Free parking available at venue.

Get connected - Use #BucksBusinessExpo and #BucksBusinessFest on social media in the build-up and when you’re at this event to promote your involvement in the Buckinghamshire Business Expo. 

Remember to take photos too and share them with us! Tag us on TwitterFacebookLinkedIn and on Instagram.

Buckinghamshire Business First Events Team
Waiting List:
When tickets are sold out we will collect details on a waiting list

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