Responsibilities

You’ll have expertise in creating and taking ownership of paid media strategies and executing campaigns that deliver on those strategies. Your experience will span across Paid Search and Paid Social (predominantly Google, Bing, LinkedIn, and Meta). Additional channel experience is desirable but not essential (e.g.Reddit, YouTube). We’re looking for someone that can handle both the strategic and execution of paid activity. Familiarity with optimising campaign performance towards revenue objectives such as leads, SQL’s, opportunities, pipeline, and revenue is essential. 

Key Responsibilities

Strategy Development

Develop and implement paid media strategies, across paid search and paid social, aligned with the overall business objectives of our clients.

Campaign Management

Own the planning, execution, and optimisation of paid media campaigns across Google and LinkedIn, including in-platform builds, landing page development and analysis, ad copy development, and media plan development.

Budget Management

Effectively manage and optimise media spend to ensure we pace according to the client’s budget.

Performance Analysis

Track and analyse campaign performance metrics to identify areas for improvement and optimise campaigns accordingly.

Testing Agenda

Develop and manage testing programmes for all campaigns to ensure we’re constantly seeking improvements in performance.

Reporting

Prepare regular performance reports for internal teams and for clients, highlighting key metrics, insights, and recommended actions to be taken to improve performance.

Stay Up-to-Date

Keep abreast of the latest trends and developments in paid media marketing to ensure we are utilising best practices.

Required Skills

Analysis

Strong analytical skills and ability to interpret data to inform campaign optimisation.

Communication

Strong analytical skills and ability to interpret data to inform campaign optimisation.

Hands-on approach

Be involved across the board. We’re a small team so you’ll need to be able to get stuck into everything paid media related. You’ll have the ability to write ad copy, propose and feedback on creative for use in paid media activity, and contribute towards developing landing pages, for example.

Attitude

Proactive attitude that enables you to take ownership of the role and drive projects forward.

Collaboration

Relationship building and interpersonal skills to effectively collaborate with clients and team members.

Problem solving

Ability to identify problems, not shy away from them, and produce solutions.

Person Specification

Essential:

Required Experience

• Minimum 3 years of experience managing paid media strategy and campaigns for B2B businesses in an agency setting.
• Proven expertise in Paid Search (Google, Bing) and Paid Social (LinkedIn, Meta).
• Proficiency in relevant tools and platforms (e.g, Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Search Console).

Desirable:

Nice to Haves

• Google certification
• LinkedIn certification
• Understanding of CRMs (HubSpot, Salesforce)