Know Your Niche Ltd

Know Your Niche Ltd

We specialise in helping businesses position themselves to the right customers, on the right channels driving conversion and growth

  • Business Services › Advertising & Marketing Agencies
  • 2
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A bit about us

Know Your Niche is a specialist brand positioning and strategic marketing consultancy helping businesses across the UK to find their niche in an otherwise crowded market delivering business growth for the future based on the solid foundation of a customer centric integrated marketing strategy.The goal is to delve into your business, your customers, your products and your team to create a brand position with an overarching messaging strategy that speaks to your most lucrative customers. We listen to your customers, we create a brand position that speaks to their pain points to deliver sales growth and we focus our strategy on finding more of these customers to drive your business forward.

At Know Your Niche you will receive a personalised marketing strategy that is befitting your business, employing an agency acumen, but with an independent flair and price tag.


  • Know Your Niche Ltd
  • 4 Laxton Road AYLESBURY Buckinghamshire HP18 0NL


In June FNHC found itself with a capacity issue in the Marketing team. Nightingale’s Rainbow was facing delays to the build, and to the availability of the Virtual Rainbow, which put the marketing of it into the same timeframe as Not the Midnight Walk.

The team couldn’t deal with extra workload at that time . With the steel ordered, tilers on standby and important funders watching to see the rainbow take shape, we lost our means of promoting it through July.

Donna came in like a breath of fresh air to save us. She researched the local social media scene specifically for businesses who had very active and well-followed social media accounts and started to follow them using our specially created Nightingale’s Rainbow accounts. This allowed her to promote the rainbow to new audiences, resulting in more than 100 tile sales and a new sense of momentum and excitement within the charity.

Donna’s approach was organised and data driven. She was careful to explain her working process to me and the Marketing team to help us understand her methods. She made helpful suggestions along the way, offering to write the content when the team were super busy.
Donna has a positive ‘can do’ attitude to all that she tackles – and that is a lot!

We will always be grateful for her skill, passion and abilities to communicate a message. Thank you Donna.

Emma Carroll - Florence Nightingale Hospice Charity

  • Emma Carroll
  • Florence Nightingale Hospice Charity
  • Florence Nightingale Hospice
  • 30 September, 2021

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