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In today’s marketplace, getting ahead of the competition can feel like running 200 mph on a hamster wheel.
It’s hard to distinguish your brand from the noise of everyone else’s, especially from the top dogs your industry who’ve been around longer and have the resources to shout louder than anyone else.
Many big brands are owned by bigger brands, providing them with inexhaustible funds for hiring celebrities, promoting on every possible medium and funding big PR stunts.
Even so, small and medium sized businesses have plenty of ways to carve out their own niche in their market. This is because these businesses tend to have something bigger companies don’t have – a more selective, target audience.
Small and medium sized businesses also have better opportunities to build rapport with customers and learn who they are, what they want and how to give it to them.
This marketing edge helps many small and medium sized business thrive by homing in on their niche and tailoring their marketing plans, their products and their services to meet their customer’s specific needs.
In 50 Ways To Increase Your Sales Today we aim to answer this question for entrepreneurs looking to make big sales on a small budget.