I’m looking to promote a new collection is due to arrive in June.
What papers in the area will cover the event for free
And where should I start to drum up interest ?
First. If you contact the local papers with a press release they are keen for local content. Try to position the event as of local significance, rather than simply you selling. Try to add a great picture, this often helps get a release featured. Try local radio in addition to papers.
Second. There are several PR companies within our membership. If you searched our Member Directory and use the contact us button I am sure some would give you some help.
Regarding drumming up interest also look to use Social Media as a great way of spreading the word. Again visuals help.
Best wishes with the launch.
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