Sign up for this one hour training webinar to learn how to make effective use of LinkedIn to promote your business.LinkedIn is one of the most widely used social networks for professional networking, job searching and career development but it can also be used very successfully as a marketing platform for your business.In this webinar we’ll go through the basics of getting your organisation set up on LinkedIn and how to use all of LinkedIn’s features to optimise your business’s LinkedIn presence and generate more sales.What you will learn    Introduction to social selling and how LinkedIn facilitates it    Setting up an effective LinkedIn business page    Ways to reach your target market via LinkedIn        Identifying relevant individuals and connecting with them directly        Using LinkedIn groups to talk to potential customers        Growing a following by posting useful content        How InMail and LinkedIn messaging work    Maximising your use of LinkedIn’s free options        How the LinkedIn algorithm works – who sees your content?    Overview of LinkedIn’s paid options and when you should consider using them        Premium LinkedIn accounts        Paid advertising on LinkedIn    QuestionsWho should book onto this webinar?This webinar is aimed at any small business or organisation that wants to make more effective use of LinkedIn as part of their marketing strategy and to generate more sales for their business. You may already have a LinkedIn page for your business but not be making much practical use of it, or perhaps you have a personal LinkedIn profile but no business page.