With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences, this session will have insights for B2C and B2B brands of all sizes.

What you’ll learn

• What marketing methods you should prioritise when budgets are limited
• Uncover demand and gain actionable inspiration for campaigns
• Identify sources of data and insight to build a confident digital marketing strategy

Speaker

Martin Calvert

Marketing Director, ICS-digital

Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.

Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.