This webinar provides a practical framework for evaluating and selecting AI tools based on your business objectives, rather than the latest trends. We'll compare the capabilities of leading AI platforms, explain where different tools excel, and explore how to assess them against criteria such as ease of use, security, integration, cost and scalability.

Through real-world examples and demonstrations, you'll learn how businesses are successfully using AI across marketing, sales, customer service, operations and administration.

Whether you're taking your first steps with AI or looking to refine your existing technology stack, you'll leave with a clear understanding of how to choose the right tools for your organisation and avoid common pitfalls.

What you’ll learn

• Understand the strengths, limitations and ideal use cases of today's leading AI tools.
• Learn a practical framework for evaluating AI platforms against your business needs, budget and objectives.
• Identify opportunities to build an effective AI toolkit that improves productivity, efficiency and business performance.

Speakers

Jai Khan

AI Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies.

As the first point of contact for businesses approaching Push, Jai has gained exposure to a wide variety of industries. This experience has enabled him to identify emerging trends in business behavior and anticipate client challenges. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.