Choosing the right social media platforms for your audience

Choosing the right social media platforms for your audience

Don’t know where to start with growing your presence on Social Media, what platform to prioritise, should you be posting across all of the platforms or just a few?

Join this session to get hints, tips and advice on how you can use Social Media to boost your business and find more customers!

We’ll dive into the platforms, their audiences and features to help you determine where your time is best spent - we’re all busy after all. Let's not forget content - once you understand your audience and which platforms to use we’ll also look at what content to post and the metrics that really matter.

What you’ll learn

  • Discover where your target audience is, and, and in turn, which social media platforms to prioritise
  • How to build a content strategy that aligns with your business' goals
  • Learn which metrics really matter - explore what success and growth looks like

Speaker

Chlöe Davison

Search Social Manager, Peaky Digital

Bringing over 6 years of digital expertise to the table, Chlöe is passionate about helping brands reach their full potential on social media, exposing the secrets behind email marketing and all things data-related.

Peaky Digital is made up by a team of 10 specialists across 4 core areas, Social Media (Paid and Organic), PPC, SEO and Email Marketing. Working with B2B and D2C businesses across the UK, as well as international brands.


Details

Date:
22 September, 2026 - 22 September, 2026
Time:
10:00am - 11:00am
Price:
Free
Contact:
Business Academy (Department for Business and Trade)
[email protected]

Book now

Click "Book Now" to secure your space for free on the Business Academy website.

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