Join us for an insightful and practical CPD-accredited digital marketing training day at the Aylesbury Waterside Theatre on Thursday, 5th December 2024. This event is perfect for marketing professionals, business owners, any business looking for a digital marketing strategy and anyone eager to enhance their digital marketing prowess.
Who should attend?
Business owners, Heads of marketing, marketing directors and those responsible for growth in 2025, senior managers and marketing assistants.
Why Attend?
Expert Insights: Learn from industry leaders, including James Pybus, a hands-on, Digital Marketing expert with more than 25 years of experience in the industry.
- Comprehensive Topics: Gain in-depth knowledge on keyword strategies, SEO, paid advertising, content strategy, and AI-driven content generation.
- Networking Opportunities: Connect with like-minded professionals during our networking sessions.
- CPD Certification: Receive a CPD certificate of attendance to bolster your professional development portfolio.
Event Details
Date: Thursday, 5th December 2024
Time: 9:30 AM – 3:00 PM
Location: Aylesbury Waterside Theatre
Agenda
9:30 AM – 10:00 AM - Registration and Networking
Kickstart the day by connecting with fellow attendees over light refreshments.
10:00 AM – 10:15 AM - Introduction
Welcome address and overview of the day’s schedule and objectives.
10:15 AM – 11:15 AM - Mastering a Keyword Strategy
Speaker: James Pybus - PGCert, FCIM, CPD and QLS Trainer. James has 27 years of hands-on experience in Digital Marketing, having worked with hundreds of businesses, from small, local entrepreneurs to international retailers and FinTech businesses: https://www.linkedin.com/in/jamesdeanpybus/
Topics Covered:
- Keyword Research: Techniques for identifying high-impact keywords.
- Paid Ads: Strategies for effective pay-per-click campaigns.
- SEO: Best practices to enhance organic search rankings.
- Content Strategy: Crafting content that resonates and converts.
11:15 AM - 12:15 PM - How to use Linkedin to position and prospect to create opportunities and sales. Speaker: Angus Grady - Linkedin Unlocker https://www.linkedin.com/in/angusgrady/
12:30 PM – 13:15 PM - Lunch Break and Networking
Enjoy a catered lunch while networking with speakers and peers.
13:15 PM – 14:15 PM - Keyword Research, Customer Behaviour and Artificial Intelligence
We’ll discover how to carry out low-cost marketing research, understand the needs and wants of customers, and create impactful online messaging based on this information. Speaker: Dr Gemma Pybus - https://www.linkedin.com/in/gemmapybusemarketing-strategy/
14.15 PM - 15:15 PM - AI for Local Businesses - Speaker: Jonathan Gabay - Senior Lecturer · Author · Journalist · Artificial Intelligence Specialist · Chief Marketing Officer. https://www.linkedin.com/in/jonathangabay/
Onwards - Closing remarks and networking final thoughts and additional networking opportunities.
Registration
Secure your spot for a day filled with learning and networking. All attendees will receive a CPD certificate of attendance upon completion.
Don’t miss this opportunity to elevate your digital marketing skills and network with industry professionals.
Register today!
Date:
5 December, 2024 - 5 December, 2024
Time:
9:30am - 3:30pm
Networking starts at 0930am
Location:
Aylesbury Waterside Theatre, Exchange Street, Aylesbury, Buckinghamshire, HP20 1UG
Please note:
Parking available at Walton Street Car Park (best Value) or opposite the theatre
