Organisations are regularly creating great content but is it working hard enough for you?  Is your content engaging?  What makes a media story? Could your social media posts be a media story?  A blog also be a guest blog on a partners site?  A news story be a magazine feature?

Who is the event aimed at?

Businesses and charities in Bucks.

How will members benefit from attending?

Create better and more impactful engagement with audiences.

What knowledge will members take away with them?

Creating better content, making content work harder across numerous platforms.

About the presenters

Elaine Begley knows how to create and maximise good content.  With more than 20 years' communications experience, gained both from a range of leading PR agencies and in-house, Elaine specialises in building brands in the consumer and charity sectors.

Elaine has worked with some of the UKʻs leading brands as well as Bucks-based businesses and charities.

Steve Cohen is a Bucks media veteran. After almost 20 years as Group Editor of the Bucks Free Press, Steve is now lecturing in journalism and media law at Brunel University.

Steve knows what makes a story and has worked both as a journalist and in a PR capacity for Bucks companies, charities and local government.

Steve will share his experience on what people like to read and what makes a story interesting.

Part of the Buckinghamshire Business Festival

This event is part of the Buckinghamshire Business Festival. The festival is a celebration of business in the Entrepreneurial Heart of Britain and runs from March 4th-15th. Read more about the festival here, and check out the rest of the festival events schedule here.

Use #BucksBusinessFest on social media if you are attending this event to promote your involvement in the Buckinghamshire Business Festival.