We’ll cover the importance of defining a set of marketing guidelines so you can always stay on brand and on message. Our hands-on guide to paid social advertising will show you how to get your message in front of specific audiences and how advertising on social networks can complement your other social efforts.

We go beyond the basics of Facebook and Twitter through to the more advanced stages of monitoring and insight. Our social media expert will demonstrate how to make social media work for your business and its overall strategy. Social media sites provide great options for targeting ads or content to very specific audiences, and that’s a great way to make sure we’re investing our marketing budget wisely.

Who is the event is aimed at?

Suitable for new to intermediate levels as we cover all the principles of building a Social Media strategy for business and how to get started with paid advertising on Social Media.

How will you benefit from attending?

You will get a hands-on engaging session and help you to go beyond the basics with Social Media and get to grips with building a plan to succeed.

What knowledge will you take away with you?

Learn how to...

• Define and set specific goals for your social media efforts.
• Understand how to focus these efforts on those goals and put a plan into action.
• Know how to measure your social media marketing efforts and how to get your message in front of specific audiences
• How advertising on social networks can complement your other social efforts.