Our deep-dive session will explain how to create a social media strategy that delivers the right goals for your business.
We’ll cover the importance of defining a set of marketing guidelines so you can always stay on brand and on message. Our hands-on guide to paid social advertising will show you how to get your message in front of specific audiences and how advertising on social networks can complement your other social efforts.
We go beyond the basics of Facebook and Twitter through to the more advanced stages of monitoring and insight. Our social media expert will demonstrate how to make social media work for your business and its overall strategy. Social media sites provide great options for targeting ads or content to very specific audiences, and that’s a great way to make sure we’re investing our marketing budget wisely.
Who is the event is aimed at?
Suitable for new to intermediate levels as we cover all the principles of building a Social Media strategy for business and how to get started with paid advertising on Social Media.
How will you benefit from attending?
You will get a hands-on engaging session and help you to go beyond the basics with Social Media and get to grips with building a plan to succeed.
What knowledge will you take away with you?
Learn how to...
- Define and set specific goals for your social media efforts.
- Understand how to focus these efforts on those goals and put a plan into action.
- Know how to measure your social media marketing efforts and how to get your message in front of specific audiences
- How advertising on social networks can complement your other social efforts.
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About the Presenter
Julie Hall is a lead trainer for UpSKill Digital and has spent over 16 years supporting and training over 5,000 business owners on their strategy and marketing. She has been featured in numerous publications including The Guardian and she has successfully built a strong online presence for groups such as for Women Unlimited and organised London‘s largest women in business conference from 2010 - 2014.