This process, developed by your speaker Jayne Reddyhoff from Zanzi Digital will look in detail at the following steps and how you can implement them in your business to find the right digital approach for you.

1. Situation
2. Objectives
3. Target Market
4. Money (how much to invest, how to calculate the ROI you want)
5. Tactics to secure big results
6. Resources you need
7. A Cunning Plan to tie it all together
8. Measures to track your success.

Who should attend?

This workshop is designed for any small and growing business owner.  It will help you to discover a watertight way to find the right digital approach for your business.

About Jayne Reddyhoff

Jayne co-founded Zanzi, a digital marketing consultancy whose clients include global, enterprise and SME businesses. With over ten years’ experience in the field, she specialises in Ecommerce and Paid Search.

As an acclaimed public speaker, Jayne has provided first-class digital marketing training to prestigious universities Oxford Brookes in Oxford, and Queen Mary University in London. She has been a regular presenter at national Ecommerce conferences, the BCS (Chartered Institute for IT) and is known as an industry expert.

In 2016 Jayne presented at the world’s first social robotics and Artificial Intelligence conference.

Her career has been dedicated to helping companies embrace new technologies that help develop and grow their businesses. She’s worked in multiple industries including manufacturing, telecoms, and Ecommerce. Today she remains at the forefront of change, helping companies re-shape their marketing functions and activities in line with digital and data-driven strategies.