We will explore the key decisions involved in getting set up, from choosing the right e-commerce platform and securing a suitable domain name to understanding the benefits and trade-offs of different marketplace channels. The webinar will also cover the basics of creating a professional online shop, managing product listings, and building a sales approach that works across multiple channels. Whether you are launching your first online store or looking to expand beyond one route to market, this session will provide practical guidance to help you take the first steps with confidence.

What you’ll learn

• Identify the key steps in setting up an e-commerce website
• Compare selling through your own website and online marketplaces
• Outline how to create listings and manage sales across channels

Speaker

Michèle Poynter

Founder, The Retail Fixers and Mish

Michèle Poynter is the founder of The Retail Fixers and Mish, an award-winning multi-channel independent lingerie and swimwear retailer.

With nearly two decades of hands-on experience running a successful bricks-and-clicks retail business, Michèle brings practical, real-world insight into what it takes to start, launch and grow an online shop. Through The Retail Fixers, she supports independent retailers, product-based businesses and start-ups with ecommerce strategy, marketplace selling, digital marketing, customer experience and business planning.

Her approach is clear, practical and jargon-free, focused on helping business owners take confident action rather than feel overwhelmed by websites, marketplaces, digital tools and online selling.