Discover the evidence-based strategies to grow your brand that Coke, Nike and Apple don’t want SMEs to know. Including

:

– What a brand really is.

– How to create a brand.

– How to choose a name.

– Which customers to target.

– The truth behind customer loyalty and retention.

– When to run promotions.

– How to amplify the effects of limited marketing budgets.

The workshop is hosted by Richard Johnson, who has held senior roles at global advertising agencies Ogilvy, Saatchi, Saatchi Digital, and McCanns, as well as brand consultancies Landor and Design Bridge & Partners. He has served on the jury for the Effies, D&AD and Cannes awards. In 2008, he founded The Gang, where they have guided entrepreneurs and multinationals to substantial brand growth. He was an advisor for online policy to the Singapore Government and currently sits on an LSIP for the British film industry. He regularly mentors start-ups and scale-ups in Buckinghamshire on maximising the growth of their brand.