How to reach the Right people, Right now! - with Helen Pethybridge of ActionCOACH and Ceri-Jane Hackling of CerubPR

- The subtle art of using PR to make your marketing work harder

Are you looking at your Marketing budget as an expense or an investment?  

One of the most common traps business owners fall into during tough economic times is to cut their marketing budget, which is equivalent to cutting off your life support! Done properly, your marketing is essential investment to grow your business, to recover from lockdown and to maximise your opportunities.  

Who is this webinar aimed at? 

This event is aimed at SME business leaders who need to optimise their marketing spend, increase their exposure, and grow their bottom line profits. Maybe you’ve got new or different products or services to launch after ‘pivoting’ to the new situation? Or maybe your marketing has never really delivered effectively for you?  

The approaches you will learn at this webinar work equally well whether your business is large or small, in professional services, manufacturing, retail – or any other sector!

How will you benefit from attending?

By attending this workshop, you’ll learn the key steps to driving the best results from your business development activities. You’ll get clarity on how to: 

• Focus your marketing on the right audience for YOUR business

• Understand the maths behind successful marketing

• Amplify your messages through PR – with steps you can take yourself

During the seminar we will give you the chance to step out of being immersed IN your business and get focused ON your business. You will walk away with concrete ideas on how to increase the impact and effectiveness of your marketing and how to leverage your strategies through the application of PR. You will leave this practical webinar with a clearer direction and new tools to achieve your goals faster. 

Here's What to Expect 

✓ One hour of knowledge, marketing concepts, PR strategies and tips

✓ Highly interactive experience with lots of audience participation

✓ A masterclass in making your marketing money go further

✓ Expert facilitators who practice what they preach!

You'll Walk Away With 

✓ Energy, vision and focus for the next level in your business

✓ Take home strategies to build your profits right away

✓ The skills and the tools to get more out of your marketing

And if you’re still wondering about making the time investment, here is some feedback from one of our recent webinars:  

‘Excellent ideas, suggestions, making you think and very useful interactivity. Extremely useful webinar - thank you’

Presenter Bio: 

Helen Pethybridge is very much the local Business Growth Expert - born in Maidenhead, schooled in Reading and now living and working in High Wycombe! She has over 15 years of Director level experience in consumer facing and B2B businesses, and is passionate about applying this knowledge to support our local business owners. With Helen as your coach, you are guaranteed a no-nonsense, practical approach to help you grow your profits, build your team and find more time for yourself. Helen polished her skills in educating business people through her prior HR career, so you can be sure to find her workshops energetic, highly participative and above all, thought provoking. 

Ceri–Jane Hackling is Managing Director of Cerub PR. Ceri-Jane has worked in PR for over 20 years and has worked with clients such as Debenhams, Mothercare and Birds Eye Walls. Cerub PR works across a variety of sectors including health, lifestyle, education and business. Clients include Heartstyles, TVM UK, Summerleaze and Nest24/7. The company also works with entrepreneurs to help them raise their profile nationally. Cerub PR’s clients regularly appear on television and radio as well as in national newspapers and magazines and digital media. 

Ceri-Jane was named ‘Entrepreneur of the Year’ at the 2011 Bucks Ambassador Awards, ‘Employer of the Year’ at the 2012 Sue Ryder Woman of Achievement Awards and the Bill Bendyshe-Brown Award for SME Excellence in 2014. In 2019 she was listed in the #ialso 100 2020 list.