This webinar focuses on creating a connected approach to AI implementation that enables teams to collaborate, share knowledge, and maximise organisational value. We'll explore how different departments can use AI to improve decision-making, streamline processes, and enhance productivity while working within a common framework.

Attendees will gain insight into overcoming common barriers such as resistance to change, capability gaps, and inconsistent use of AI tools. The session will also discuss how organisations can create standards, governance, and internal best practices that encourage responsible and effective use of AI across the business.

Participants will leave with practical ideas for fostering collaboration, improving adoption, and ensuring AI supports organisational objectives at every level.

What you’ll learn

• Understand where AI can deliver value across different business functions.
• Create a more coordinated and consistent approach to AI adoption.
• Build organisational confidence and capability around AI use.

Speakers

Edwina Mullins

Co-owner and Director, SocialB

Edwina has 20 years' experience delivering digital marketing strategies in technology, manufacturing, engineering, and hospitality sectors. Edwina oversees strategy and execution for SocialB's client portfolio, as well as delivering consultancy, strategy, and training. Edwina also mentors the team, sharing her wealth of hands on and strategic experience.