This webinar is designed for businesses preparing to launch online and wanting to build strong foundations from the outset. We will explore how to develop a marketing approach that helps you reach the right customers, create a brand that stands out, and understand the basics of intellectual property, including why protecting your business name, logo and original content matters.

The webinar will also look at how to carry out simple competitor analysis to identify gaps in the market, refine your offer and strengthen your positioning. In addition, we will cover pricing strategy, including key factors that influence pricing decisions and how to set prices that reflect both your costs and your value. By the end of the session, participants will have a clearer framework for launching with confidence.

What you’ll learn

• Identify the essentials of launching an online business, including branding, marketing and IP
• Use competitor analysis to refine your offer and positioning
• Apply pricing principles based on cost and customer value

Speaker

Michèle Poynter

Founder, The Retail Fixers and Mish

Michèle Poynter is the founder of The Retail Fixers and Mish, an award-winning multi-channel independent lingerie and swimwear retailer.

With nearly two decades of hands-on experience running a successful bricks-and-clicks retail business, Michèle brings practical, real-world insight into what it takes to start, launch and grow an online shop. Through The Retail Fixers, she supports independent retailers, product-based businesses and start-ups with ecommerce strategy, marketplace selling, digital marketing, customer experience and business planning.

Her approach is clear, practical and jargon-free, focused on helping business owners take confident action rather than feel overwhelmed by websites, marketplaces, digital tools and online selling.