Well thought through marketing strategies deliver an excellent return on investment.  Choosing the right mix of marketing activities is almost as important as building the right sales proposition. This seminar explains how to develop a winning strategy and how to use one of the most cost effective techniques: using public relations campaigns to raise your company’s profile and position your business as a market leader.

Large marketing budgets don’t guarantee the greatest return

Agenda

• Why people buy
• How people buy
• Developing a compelling message
• Selecting your ‘marketing mix’
• Understanding the press and modern media
• Tuning your message
• How to handle the media
• Tracking progress

An experienced sales and marketing director, Simon Breese, who has sold both products and services, will explain buyer psychology and developing a marketing strategy.  Ceri-Jane Hackling Managing Director of Cerub PR will share insights into effective PR and explain how to make PR work for you.

The seminar is suitable for any product or services-based business. No previous specialist marketing experience is necessary but even marketing professionals may find themselves being reminded of a few good techniques!

How will you benefit from attending?

Attendees will learn how to improve their marketing and pick up a few tips and tricks to help them do this by using one of the most cost effective marketing techniques available.

Attendees will be given a set of notes to take away with them.

What knowledge will you take away with you?

• Understanding the buyer’s psychology
• Approaches to developing a compelling proposition
• How to present a product or service in a way which is relevant and more attractive to potential buyers
• How to avoid wasting marketing budget by selecting the right marketing activities
• How to  approach the press
• How to demonstrate return on investment

About Simon Breese from Consilium

Simon Breese works with businesses to improve their sales and marketing: from helping build market propositions which are both readily understood and compelling, to introducing straightforward measures to radically improve sales performance.

During 30 years’ in the IT industry Simon sold direct and via channels, established new markets, launched new products, and ran conferences, seminars and successful lead generation programmes.

Simon founded Consilium in 2006. Clients range from innovative start-ups in wholesale telecommunications and crowd-sourced maritime charts to established businesses such as Advertising Agencies and Financial Services outsourcers. Clients typically share a need to exploit the potential of their product or service by improving the effectiveness of their offer to market, and to increase their sales effectiveness.

Outside Consilium, Simon is a mentor to the Goldman Sachs 10,000 programme run by the Saïd Business School in Oxford, and to the entrepreneurs programme run by BCS the Chartered Institute for IT, he is also a member of the Association of Business Mentors.

About Ceri-Jane Hackling from Cerub Public Relations

Ceri–Jane Hackling is Managing Director of Cerub PR. Ceri-Jane has worked in PR for over 17 years and has worked with clients such as Debenhams, Mothercare and Birds Eye Walls. Ceri-Jane was Press Officer at a national charity before starting Cerub PR in 2003.

Cerub PR is a boutique agency which works across a variety of sectors including health, lifestyle, education and business. Clients have included Thomas International, The Clare Foundation and Buckinghamshire Business First.  The company also works with entrepreneurs to help them raise their profile nationally. Cerub PR’s clients regularly appear on national television and radio as well as in national newspapers and magazines. Ceri-Jane was named ‘Entrepreneur of the Year’ at the 2011 Bucks Ambassador Awards and won the title of ‘Employer of the Year’ at the 2012 Sue Ryder Woman of Achievement Awards.