In this session, Martin will discuss practical and scalable content methodologies that can help brands of all sizes attract relevant international traffic, build trust amongst customers and facilitate export sales.

You'll learn: 

• Use of content for international marketing – and half-measures to avoid
• Strategies to scale up multilingual content cost-effectively
• How content can be optimised and prioritised to drive search engine rankings and bring customers closer to buying or enquiring

Speaker:

Martin Calvert, Marketing Director at ICS-digital.

ICS-digital is an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide. Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.