This course is going to help you find your style and create a beautiful, authentic brand identity through the use of mood board creation. 

Whether you are just setting up and don’t know where to start, you have a brand image but you don’t feel it is working for you, or your business has changed direction, then this workshop is for you. 

What we will cover:

–  What makes up a brand identity.

– The importance of really knowing who you are and your target market.

– Your business values and what sets you apart .

–  Examples of brand mood boards.

–  How to start creating your mood board.

What you will walk away with:

– Strong clarity on how you should style your business; from the tone of images that you should use in your social media marketing, through to understanding what colours and fonts resonate best with your target market.

– This is a hands-on workshop where you will create a physical A3 mood board for your business, using found imagery from magazines, flyers, wallpapers etc.. 

How will this course help me?

– It is so easy to be influenced by other brands and businesses we see on social media, but their image and style may not work for your business. By referring back to your mood board you can ensure you don’t get distracted by other businesses and keeping your style on track.

This workshop is for only a maximum of 8 people so Alison can really focus on each and everyone of your businesses, ensuring that the imagery you are placing on your mood board feels right for your target market.