This webinar introduces you to the principles and techniques that help them communicate effectively with AI systems. We will explore how to structure prompts, refine requests, provide context, and improve outputs for a variety of business applications, including content creation, planning, research, analysis, and productivity.

You will learn practical frameworks that you can immediately apply in your day-to-day roles, helping save time, increase efficiency, and improve the quality of AI-generated work. The session will also cover common prompting mistakes and how you can avoid them.

Through real-world examples and hands-on demonstrations, participants will gain the confidence to use AI more effectively and consistently across their organisation.

What you’ll learn

• Understand the foundations of effective prompt engineering.
• Create prompts that generate accurate, useful, and consistent outputs.
• Apply prompting frameworks across different business functions.

Speaker

Amy Hobson

Lead Trainer and Senior Marketing Consultant, DigitalB

In addition to her 11 years at DigitalB, she is also the co-owner of an independent drinks brand, Queen Cleo Spirits and Events, and runs her local area networking group, Socially Shared, which supports local women in business to excel.

Her passion is SMEs, and she has most recently worked on SME training for the Department of Business and Trade and the High Streets Matter programme