You’re running Google Ads. You’re seeing clicks, maybe even some leads. But behind those surface metrics, your account could be quietly leaking value every single day.

In this fast-paced, practical session for business owners, we’ll expose the biggest hidden opportunities most advertisers miss and the costly traps that make campaigns look better than they really are. If you're not actively looking for these things, you're almost certainly leaving money on the table.

Who should attend?

This session is for:

• Business owners who are already spending on Google Ads
• Anyone unsure whether their campaigns are worth more, less, or any investment at all
• Entrepreneurs tired of vague reports and looking for real ROI insight

What will be covered?

You’ll discover:

• The top missed opportunities in most Google Ads accounts and how to fix them
• The metrics that matter, and the ones that just look impressive
• Why some campaigns perform just well enough to stop you noticing what’s broken
• A simple method to decide whether you should double down or pull back
• Tools and tactics to uncover what's really working and what's not

Why attend?

One overlooked insight could completely change the way you view your Google Ads budget:

• You might discover you’re ready to scale up profitably
• Or you could realise you're wasting budget and get the clarity to cut your losses fast

Either way, you’ll leave with actionable takeaways to stop guessing and start making smarter ad decisions.
⚠️ If you’re not asking the right questions, Google is happy to keep taking your money.

To book your place 

Scroll down to the 'Book now' area below to reserve your place.  A reminder email will be sent both one week and one day in advance of the event, along with a Teams link.