Adding targeted, appropriate video to your web page is one of the single most effective ways of increasing on line sales and leads.   Video is widely accessible to even the smallest of businesses and can be used throughout the whole sales and marketing funnel for everything from campaign engagement to lead generation and brand profile. However, although creating video has become easier, creating good video that engages with your audience  is something that requires more than just the ability to film and edit some footage, it requires skill and above all strategy.

This workshop will share with you some of the key steps that will give your video marketing a sound strategy to build on for a positive return on investment. It will include:

• Establishing your goals for video
• Identifying your content opportunities
• Creating content pros and cons
• Keeping your brand in mind
• Building a campaign distribution plan

Who is this event aimed at? 

The event is aimed at businesses who wish to improve their Google ranking and get themselves found more easily on line when potential clients are looking for products and services. It is suitable for business of any size.

How will delegates benefit from attending? 

Attendees will be guided through the initial stages of a Video Marketing Strategy and take away sample templates as well as their own guide to creating the words for a simple 60 second profile pieces for their business.

About Karen Pawlowska

Karen is a Founder Director of Take One TV, a corporate video production company which has been based in High Wycombe for over 20 years.  She trained with the BBC, managing Recording Services and working on live BBC TV programmes for 12 years.  She excels in content production management and client/contributor liaison both in planning and location production. 

Karen's credits include:

• Project Manager and Producer for SSE magazine video project spanning 3 years
• Concept Project Manager for winning Great British Menu entrant 2013-14
• Producer for Ordnance Survey customer information programmes
• Producer for TeamUltra, recruitment and incentive programmes
• Project Manager and Content Director for OK Our Kids promotional video content. 
• CleanHomeUK, franchisee profile interviews and business profile to aid recruitment
• SlushPuppie  European Launch videos including alternative language variations 
• Jenolite product videos for relaunch in UK. 

Karen has also worked for many local businesses helping them to create improved online profiles and engage with new clients;  her local clients include Coyle White Devine, Reynolds Parry Jones, Seymour Taylor, Anti Counterfeiting Group, Charterhouse Accountants, ADDHR Consultants, First Financial Solutions, and Shop Mobility High Wycombe.