Most organisations treat CSR as either employee engagement or marketing visibility. As founder of CSR With Purpose, Marcela Heime works with leadership teams to embed CSR at board level, aligning social investment with growth strategy, workforce retention, culture, and competitive positioning.

When CSR is aligned properly, it becomes a lever for:

• Strengthening talent attraction and retention

• Increasing employee engagement and cultural cohesion

• Enhancing credibility in tenders and Social Value frameworks

• Building long-term community trust

• Differentiating in crowded professional markets

• Improving investor and stakeholder confidence

This is not about increasing spend.

It is about using existing budgets more strategically.

Marcela supports businesses to design long-term charity partnerships that are structured, measurable and commercially intelligent, rather than ad-hoc or compliance-driven.

Why Her Perspective Is Different

Marcela brings over 15 years’ experience leading and evaluating programmes commissioned by the NHS, Public Health and government bodies.

She has:

• Designed and rescued underperforming projects

• Strengthened delivery models to secure multi-year funding

• Led complex cross-sector partnerships

• Evaluated impact to commissioning standards

She understands how funding systems, public contracts and community trust actually operate, because she has worked inside them.

This allows her to help businesses move beyond superficial CSR toward credible, evidence-informed social value that stands up to scrutiny.

Systems Thinking, Applied Commercially

As a British-Colombian Health & Social Inequalities Specialist, Marcela’s work is grounded in structural understanding of how social conditions influence workforce wellbeing, productivity and opportunity.

Her Master’s in Global Public Health Leadership (Oxford Brookes University) strengthened her expertise in systems thinking, evaluation and strategic health improvement.

She brings that rigour into the private sector, translating complex social dynamics into commercially relevant action.

Embedded in the Buckinghamshire Ecosystem

Marcela is well established locally, serving as:

• Trustee at The Clare Foundation

• Health & Wellbeing Ambassador for Heart of Bucks

• Strategic advisor to charities and public sector partners

As an Ambassador Member of Buckinghamshire Business First, she contributes to conversations around responsible growth, productivity and workforce wellbeing.

Who She Works With

Marcela works primarily with:

• Professional services firms

• Growth-stage SMEs

• Owner-led businesses seeking strategic differentiation

• Organisations navigating Social Value and tender requirements