A structured, results oriented  approach ranging from business strategy, through marketing to sales.

Working with your Board or Executive Management Team to clearly define and articulate the business strategy for communication to all stakeholders and action.

Selection of particular Target Customer Segments and Buying Influences within them to identify the best potential market opportunities.

Development of specific Value Propositions that meet the needs of target customers.

Demand generation campaigns using the most appropriate techniques including outbound, inbound, social media and event marketing.

Sales - Identification of channels to market. These could be both direct and indirect. Preparation of sales for customer engagement. opportunity qualification and opportunity management.. Coaching of sales staff. Doing whatever it takes to close orders!