Created in 1993 in Will King’s kitchen, King of Shaves is a British company that is now firmly established as a leading challenger brand in the UK with a retail presence throughout the nation including Asda, Boots, Lloyds Pharmacy, Morrisons, Sainsbury’s, Superdrug, Tesco and Waitrose. King of Shaves is also available in the USA at Target and drugstore.com as well as in several other countries including Australia and New Zealand. The launch of the UK designed and manufactured Hyperglide System Razor that makes lube strips obsolete adds a unique new dimension to King Shaves brand – it is the future of shaving!