The founder of Pickled Ginger, Elaine Pasini, has a wealth of experience in the professional sectors having worked for many years in law and marketing.  She is an affiliate member of the Association of Legal Secretaries and Executives, a member of the Chartered Institute of Marketing and has studied NLP in business, Psychology  in law and Counselling for dispute resolution.

Elaine's drive stems from getting under the skin of a business to understand where the business development and marketing gaps are, together with assessing what the focused targets should be.

Copywriting needs to be particular to the business and she is able to adapt the writing for the company to ensure its target audience finds what it is looking for, whilst working with SEO research for optimal content.   Having proofread and edited all of her working life she is adept at ensuring copy is accurate, relevant and succinct.  

Your CRM database can often be the part of your business that isn't utilised effectively for profit.  Your CRM is vital for excellent client relationship management (for lapsed clients and potential ones, together with your existing ones).  We can help audit this for you and guide you as to the benefits applying your database productively can bring.

How Pickled Ginger can help....

• Copywriting for websites, newsletter and blogs
• Mailchimp use for CRM, newsletters and email marketing
• Free CRM audits and advice
• Marketing Strategy 
• Social Media 
• Business development for sales and marketing

All businesses have their own specific needs and budgets so campaigns, ad hoc help, on-going affordable marketing back ups etc can all be tweaked for you.  No tie ins!