Marketing strategy & planning expert. PLUS account/project management for busy marketers and agencies
Owned by Nicole Martin FCIM Chartered Marketer
40% plus of businesses want to improve their marketing and over 50% want more leads. Is this you? - Pinpoint Marketing and Nicole specialises in creating and implementing marketing strategies and plans for B2B professional service-based businesses, in particular, supporting the business owner and MD. In particular, we work with accountants, solicitors, IT, HR, digital agencies, business coaches, and facilities management. Stop wasting time and money on the wrong marketing and start making better decisions for you and the business, by having a marketing plan and strategy. Creating a marketing plan is easier than you think.
We have created and written many marketing plans over the years that have left business owners less overwhelmed, feeling reassured, proactive, in control, consistent, and able to make better choices and decisions. We don’t scrap what marketing you have already, but we will enhance it for the best ROI possible and we don’t take your money and run, but we will hold you and the plan to account.
We help you define the marketing basics to give direction and then create a clear marketing path to consistency and results. You can feel confident and supported as we can brainstorm together and you can benefit from our 25-plus years of experience helping b2b, service-based, and owner-managed SMEs like you.
We are double award-winning and we make marketing simple for you. We are an independent marketing consultancy specialising in working with small businesses to provide realistic and effective marketing help to grow and develop your business.
We understand the small business market and its constraints and opportunities. We have a proven record in increasing small business profitability and salesBy using a full range of marketing communication tools to promote your business, you will achieve your objectives. We are a BBB member, FCIM, and a member of Buckinghamshire Business First.
I've known Nicole for several years and continue to be impressed by her professional approach. Her workshops are brilliant, providing invaluable insights and practical strategies. But what sets Nicole apart - is her ability to foster meaningful connections that go beyond business. I highly recommend her services to anyone seeking expertise, professionalism, and a genuine connector in the marketing landscape.
I've worked with Nicole on various projects over the past 5 years and can categorically say that she does the BEST marketing plans. They are thoroughly researched, detailed plans containing a wealth of information with actionable, results focussed, smart communication plans containing many clever new ideas.
Nicole is always a great person to have in your project team - she is very organised and delivers on time every time. She is a true strategist and sees the big picture and dovetails her marketing to compliment any business strategy.
Nicole is also a "super" connector with her networks and contacts and I look forward to working again with her soon.
After two years of running my business it had grown to the point that I needed to move away from standalone acts of marketing like having a website and writing the odd post, to a point where efforts were aligned and planned at a tactical and strategic level. I had a number of ideas but didn't know in which to invest time and money in and in which order. Nicole did a fantastic job of adding a huge amount of new ideas to my own, backed with research and experience. I now have a clear plan of what to implement and in what order, and have benefited in Nicole's network with recommendations of other providers should I want help with implementation. Many thanks, definitely a worthwile investment!
“This is just ace – exactly what I need. There is loads here that is spot on – and so clear and easy to use. Many thanks, Jo”
I highly recommend Pinpoint Marketing as a go-to service for businesses wanting to maximise their marketing. Nicole is a very experienced in planning and implementing effective marketing strategies that help businesses be seen and stand out from their competition. She takes a practical approach, depending on the needs of the business and is a delight to work with.
Nicole has helped us ‘move with the times’
Since employing Nicole’s services for our Marketing and Social Media needs, we have been delighted and amazed at the response we have had to the many posts that she has put on Social Media on our behalf.
The ideas that she has used to encourage more sales and interests are very innovative. By using the before and after photos of customers’ flooring, congratulating our fitters for working with us from 1 year to 13 years! Also promoting any new contracts that we secure and notifying the customer base that our employees are continuing to learn by taking courses on Health & Safety Issues. With many of our contacts looking forward to the ‘Friday Funny’!
By regularly posting information, advice, ideas or photos regarding our Shop or work has kept our name present within the social media community.
We now have an up to date platform for our customers to post their comments, which helps to highlight our company in the area and improve customer base.
In order for us to ‘move with the times’ the service that Nicole has provided is essential, and the constant work that she puts into our Marketing and Social Media page has been evident from comments made by family, friends, customers etc of items they have ‘liked’ and shared.
"Nicole was very quick to help us recently when we were reviewing our marketing activity. She found out what we are currently doing, took a look at some of our sample emails, and gave us thorough recommendations for tweaks and refinements to make moving forward. Trifle is not in a sector that Nicole specialises in, however it was refreshing to have a new pair of eyes and ears on our content and strategy. If you are looking for a small business to help with your marketing without (too much!) of the added overwhelm, get in touch with Nicole now."
I have know Nicole for almost a decade, not only is she a brilliant networker and connector, she is constantly evolving her marketing skills to keep up with the new trends. Nicole has worked with a few of our clients to help them build a successful marketing strategy to help them grow. I would recommend Nicole to any business that is looking for a solid, successful and easily implemented marketing plan.
"I met Nicole (of Pinpoint Marketing) when I was first setting up my business a couple of years ago and immediately liked her approach. We had several chats over coffee, sharing our experiences of running a small business. As a start up, HR by Tara muddled through with our marketing for a while - trying things and seeing what worked. Towards the end of 2023 we knew we needed a plan and I knew exactly who to speak to. Nicole asked us lots of questions and got to know our business. She challenged us and made us think. Based on all that, she produced a Marketing Audit Service Report for us to summarise where we are today and what next steps we could take with our marketing. This will really help us to prioritise and plan - with a focus on consistency and clear messaging - and hopefully with further support from Nicole."
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