Despite their prestige, most UK fine art galleries remain invisible to AI search.

When a collector asks ChatGPT or Google for gallery recommendations, the answer has little to do with reputation or inventory; it depends entirely on how well AI understands the connection between that gallery and the artist.

I call this Artist Authority: the extent to which AI systems recognise a gallery as the definitive source for a specific artist.

Drawing on 11 years in digital marketing, including two and a half years as fractional CMO for a leading UK gallery, I founded Robber Brand in May 2026 to help galleries secure their Artist Authority before the window closes.

I partner with existing web and SEO teams (or bring my own) to deliver the core strategic layer: ensuring your gallery is woven seamlessly into the picture whenever AI processes the artists you represent.

Currently accepting a limited intake of founding clients across London’s primary art market.