Hello, I'm Rich York. I have lived in Aylesbury for 23 years and I have a number of passions; Cycling, running, playing guitar, my lovely family and...helping local businesses solve sales challenges. I've been involved in direct sales for over 20 years and been a Sales Director for more than 7 years. I have re-structured teams, sold some very challenging, early adopter products and services and been lucky enough to do business globally with different cultural challenges. I have now taken all this knowledge and and I am working with a company called Sales Geek to help businesses locally with sales training or development or just professional help with sales that ignites action and drives revenue. You provide the coffee, I might even play the guitar for you at the end :) 

The company is not a recruitment agency and not a consulting firm. We are a network of experienced sales leaders, accredited through the Institute of Sales Professionals, who embed within your business and take ownership of your commercial growth.

Every Sales Geek brings decades of real-world sales leadership experience. They have managed teams, built pipelines, opened markets, launched products, and delivered revenue growth in businesses of every size. They are not theorists. They are practitioners who have done the job you need done, many times over, and they bring that experience directly into your business.

Our approach is built on the science and psychology of sales, leadership, and operational excellence. We use diagnostic tools including behavioural profiling, maturity model assessments, and data-driven performance frameworks to ensure that every recommendation is grounded in evidence, not guesswork.