Serious Brands

Serious Brands

Home of the world's best reading lights. Hand built in Aylesbury, Buckinghamshire.

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A bit about us

Welcome to the home of world’s best reading lights. 

Improving performance through the application of better light has always been in our DNA. It all began in 1986 when our Founder Alex Pratt OBE designed a specialist sewing light for Singer Sewing Machines. It was so well received that Serious rapidly became the global choice for productivity-enhancing sewing lights across the World.

From there, production expanded into specialist lights for machine tools. Famed in industry for both light quality and durability, Serious soon established itself as the go-to light for special purpose vehicles including the Space Shuttle, ultra-high altitude balloons (including those used by Richard Branson in his world record attempts) and RNLI lifeboats. These days, Serious lights are sought after for a variety of light-dependent applications such as surgery, forensic science and fine art restoration.

In recent times we have made our technology and new products available to consumers as reading tools for use at home, and we have now sold over 250,000 Serious lights to fans in 63 countries around the Globe. Our individual customers number many doctors, surgeons, MPs, opticians, judges, academics and royalty.

Serious lights are proud to be the only reading lights to be recommended by over 400 Independent Opticians in the UK, and are of particular benefit to those suffering from a range of eye conditions including Macular Degeneration, Glaucoma, Cataracts and Presbyopia.

 


  • Serious Brands
  • 185b Aylesbury Road Bierton AYLESBURY Buckinghamshire HP22 5DW

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Testimonials

Serious Readers is the absolute best firm I have dealt with in my nearly 70 years for customer service. Loved the original light I bought but developed a fault after nearly 5 years. Contacted firm and was able to send the light back for repair under warranty. Repaired AND updated to LED at no cost and a further one year warrant given. Two years later - out of warranty - another fault which I thought might be just the bulb I had replaced. They sent a new free bulb to try. Still a problem, so they arranged for light to be collected and repaired at no cost (out of warranty remember). Installed a new power unit in it and promptly returned with a card giving a further one year guarantee. No other firm has ever come near that level of customer service. When things go wrong I complain to the top. I wanted to go to the top when things go very right and I came across this site and review opportunity when looking for Alex Pratt's e-mail address. Great job Alex.

  • David Rolls
  • Customer
  • customer
  • 24 January, 2019

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Meet our team

Thea Clucas

Thea Clucas

Sales Advisor

Michael O'Boyle

Michael O'Boyle

Sales Advisor

Tessa Williams

Tessa Williams

Sales Manager

Helen Fearnley

Helen Fearnley

Customer Service Manager

Nathan Davis

Nathan Davis

B2B Sales Executive

Josh Smith

Josh Smith

Project Champion

Ayman Haroon-Doyle

Ayman Haroon-Doyle

Marketing Assistant Manager

Ben Watts

Ben Watts

Marketing Creative

Andy Horn

Andy Horn

IT Manager

Alistair Hearne

Alistair Hearne

Accounts Manager

Richard Read

Richard Read

Marketing Manager

Robbie Jacobs

Robbie Jacobs

General Manager

Jennifer Deller

Jennifer Deller

Customer Service Advisor



Link to Serious Brands

http://bucks.business/seriousbrands


Awards:

  • Feefo Gold Trusted Merchant, 2015
  • Feefo Gold Trusted Merchant, 2014
  • Feefo Gold Trusted Merchant, 2013