WDG work in partnership with our clients in defining the most effective research methodologies to achieve results which deliver a clear rationale for action.

Using traditional methods as well as online and digital technology we provide:

• strategic market assessments
• surveys and tracking studies
• customer experience studies which identify key touchpoints in the customer's journey
• brand development strategy
• strategic stakeholder/employee relationship programmes
• advertising and campaign evaluation
• Mystery shopping
• product innovation development
• Identify and review performance indicators