The AI activate initiative will provide up to 10,000 small businesses selling on eBay with fully funded access to OpenAI-powered tools and tailored training to boost productivity and drive growth.

How eBay AI Activate works

eBay is collaborating with OpenAI to offer sellers free access to ChatGPT Enterprise and custom GPT productivity tools developed by eBay for up to 12 months. This will be supported by tailored training for small businesses to help unlock its potential.

The training programme has been designed using insights from seller research and interviews, which identified the greatest opportunities for AI to make an impact. These include:

• Automating administration and finance tasks.
• Generating promotional content and campaigns in minutes.
• Analysing sales and category data to support better planning and innovation.
• Improving product listings to save time and enhance accuracy.

How to sign up

Small businesses can pre-register their interest in joining eBay AI Activate here.

Offered on a first-come, first-served basis.

Sellers must be registered as a UK business seller on eBay, and they will get access to the programme from November 2025.