For over 125 years, Bira has proudly represented thousands of retailers across the UK – from single shops to small chains and large department stores. We've been advocating for a fairer business environment by leveraging the collective strength of our members. From influencing government policy to shaping media narratives, Bira is committed to leveling the playing field for independent businesses.

As the retail landscape evolves, Bira’s member benefits help you stay ahead, offering essential business services and substantial savings. Whether it’s reducing business rates, managing staffing, or addressing parking challenges, we’re here to support you every step of the way.

Exclusive Offer: Save 10% Every Year!

As a BBF member, you can enjoy 10% off your annual Bira membership. Simply use the discount code BBF10 at checkout.

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Why Independent Retailers Choose Bira

Don’t just take our word for it—hear from fellow business owners:

"The single biggest reason for an independent retailer to become a member is the services but Bira is also a lot more than that - it's like a mini head office for independent retailers." Surinder Josan, All Seasons DIY

"Bira save us a lot on bank charges but it's also good to know there's someone on the other end of the phone you can go to for support." Lucy Matthews, Bookends

"Being a member of Bira has helped us enormously over the years. The reason you should join Bira is to prove that you are not alone. The ability to share ideas and concerns with other retailers is invaluable." William Coe, Coes