Course Content.

• Why YouTube is essential for any business.
• The basics of setting up a channel and uploading a video.
• How YouTube helps SEO and increases sales conversion.
• YouTube for AI search results.
• What content works best?
• Sites that can support your channel.

YouTube is somewhere we go if we need help removing a radiator or pruning a rose, but how can it help businesses?

As it happens, it can help a lot! SEO, sales conversion, and even AI search results can be improved by YouTube

Understanding YouTube is essential for any business; it is the only platform I recommend to every company I talk to. It isn’t rocket science to set up a channel or to upload videos.

Including video on your website (which can help with SEO and sales conversion) is also simple.

Most importantly, it’s a perfect way to demonstrate that your business is expert, authoritative and relevant.