Course Content.

• What is SEO and how does it work?
• What pages should be optimised for search.
• How keywords work in 2026.
• How page structure can impact SEO.
• What is E.E.A.T. and why it’s essential for good search results
• Sites that can support your website and SEO.

With over 13 billion searches a day, Google is still the premier place for people to find your business. Search Engine Optimisation for your website remains an essential part of your digital marketing strategy.

However, much of what makes your website attractive to Google search has nothing to do with technical know-how. Good-quality content and structure that understands customer needs and intent will make a positive difference.

In this webinar, you will understand the simple non-technical ways you can make Google like your website to help move through the rankings.