This 5-week virtual course helps you master the essentials of business development through interactive workshops and practical assignments. It's ideal for professionals who want to strengthen their ability to build client relationships, pitch with confidence, and generate new business.

The course blends live virtual sessions, group exercises, and real-world tasks to help you build confidence and capability from week one.

What You’ll Learn:

• Understand what business development is, and how it differs from sales
• Build trust and communicate with confidence
• Develop a clear, persuasive elevator pitch
• Network meaningfully and set relationship goals
• Use market research to target the right clients
• Deliver a structured, client-winning pitch

Course Structure & Weekly Topics:

Week 1 – Introduction to Business Development

Learn the foundations of BD, the trust equation, communication styles, and personality adaptation.

Week 2 – Utilising Your Brand & Crafting Your Pitch

Explore your values, define your brand, and create an authentic elevator pitch.

Week 3 – Networking & Relationship Management

Build confidence in networking conversations, follow-up techniques, and LinkedIn strategies.

Week 4 – Client Targeting & Market Research

Learn how to identify the right people, understand their needs, and build a multi-touchpoint approach.

Week 5 – Perfecting Your BD Skills

Deliver your final pitch to a peer audience using all the skills developed throughout the course.