This series of 3 online masterclasses will help tourism, hospitality and leisure businesses to develop experiential products so that they can diversify, grow and ensure a brighter 2022!
This is a 3-part series and you will get the opportunity to book all 3 of the sessions which will take place on 9th June, 14th June and 16th June.
What will be covered?
These highly interactive 3-hour online workshops will cover the below three themes, with plenty of time to ask questions and get answers you really need...
1. Introduction to Experiential Tourism - 9th June
- Creating itineraries, discussing pricing models and making a bookable product easy for the travel trade to engage with and sell on
- Extending dwell time in the region to benefit accommodation and hospitality providers and other attractions
- Learning from other tourism regions in order to illustrate and develop understanding
2. Developing a Bookable Product - 14th June
- Getting to know your business, what top level visitor and customer data is available, expectations for success and current engagement
- Introduction to working with the Travel Trade and nuances of the travel industry: information on commission, booking systems, third party platforms and systems to work with including TXGB and Visit Britain
- Messaging and multi channel marketing approaches
3. Experience Tourism Development - 16th June
Once your product is developed and launched, the key to success is to really understand and engage with your market and the challenges your customers face. We will cover...
- Engaging with your market and the challenges your customers face
- Developing a relationship with the Travel Trade
- Training your teams and listening to feedback
- Exploring other revenue streams and potential barriers
One to One follow ups
After the masterclasses, the facilitator will follow up with you individually to assess the progress of the bookable product that is being developed, along with your plans for launching into the market. This will be a 3 hour one on one session at a time that suits you.
To book your place
Scroll down to the 'Book now' area below to reserve your place, telling us which dates you would like to be booked onto. A link and password to join the webinar will be sent via email one hour prior to the start time. By booking on to this event, you agree to your data being shared with the event host Kim Hallett.
Details
Before the first session you should:
- Download Zoom software or app to your device. To access the online programme of learning you will need to be using the same platform as the host.
- Read the Zoom Attendee Guide for more information on using Zoom.
- Watch the Zoom briefing to understand the features of Zoom and how to prepare for your online learning.
- Check the link to your first session works in advance of the programme starting.
- Check you have sufficient data - If accessing via web enabled mobile phone.
Speakers
- Kim Hallett
Marketing & Tourism Consultant
About the Presenter - Kim Hallett
Kim has 25 years' experience of working in the tourism, heritage and hospitality industries and is experienced in providing new marketing and communications strategies to stimulate and sustain income and generate growth to the tourism, heritage, culture and hospitality sector.
Throughout her career, Kim has delivered numerous workshops and training sessions, including with teams at Waddesdon and the National Trust. Kim also chairs the Bucks Tourism Strategy Group supporting their work in bringing hotels, attractions and destinations together to encourage more tourism investment to the region to help grow the visitor economy and find funding for growth.
Book now
Tickets for this event are no longer available.