Lack of traffic to your website is a common challenge for businesses – should you consider using pay per click, display advertising or shopping ads?
At this half day workshop, as well as an overview of each technique, you will also discover in more detail how you can bring traffic to your site through...
- Pay per click (PPC) advertising and paid search marketing
- Shopping Ads
- Display ads (including banners and video ads across both social media and ad networks)
- Tracking results effectively - using Google Analytics (GA) and Google Tag Manager
Who should attend?
This event is aimed at businesses that have a little knowledge of these areas, but would like to know more about the different options available and how to make the most of their data.
You will come away with the knowledge and confidence to enable you to go on to implement your own online advertising.
- Ben Tuck
Account Director – upriseUP
- John Onion
MD and Founder - upriseUP
About the Presenters
Ben has a wealth of digital marketing experience, with over nine years working in the industry. As well as specialising in paid search, Ben is very analytically minded and has great experience in planning and leading on key fundraising activity across a variety of channels.
John has worked at some of the UK’s largest media agencies on clients such as BT, Intel and Barclays – before working client side at a charity. Believing that traditional agencies weren’t responding to the shifting digital landscape, he started upriseUP to focus on the changing needs and demands of charities.
Tickets for this event are no longer available.