Tom Bowen, founder of Pleon Agency, walks through the exact 90-day blueprint Pleon uses to turn Google Ads accounts into a reliable lead-generating machine. 

Who should attend?

This session is for:

• A business owner or director who relies on their website to generate leads and sales.
• A marketing manager responsible for managing digital strategy 
• Those currently running Google Ads, or have in the last 12 months 

What will be covered?

Three phases:

• Fix. Strip wasted spend in the first 30 days. The search term mistakes that quietly burn thousands, the brand-name budget drain, and what proper conversion tracking actually looks like.
• Build. Why most accounts split their budget across too many campaigns. How to write ad copy that wins the click, why your landing page is doing more damage than your bidding strategy, and how to build the audience signals that set up phase three.
• Grow. When it's finally safe to give Google more control through smart bidding and broad match, and why getting this right matters even more as search shifts into an AI-driven world.

You'll leave with enough detail to run it yourself, or to ask much harder questions of whoever's running your ads.

Why attend?

• Find out how to increase budgets for maximum return.
• Learn what actions need to be taken right now.
• Discover what to prioritise in your marketing for the future.

To book your place 

Scroll down to the 'Book now' area below to reserve your place.  A reminder email will be sent both one week and one day in advance of the event, along with a Teams link.