This practical session is designed for businesses that want to strengthen how they promote their products online and improve the performance of their digital marketing activity. We will explore how to build a marketing strategy that supports online sales, including how to align your messaging, audience targeting and channel mix with your business goals.

The webinar will also cover pay-per-click (PPC) and paid advertising, including how these approaches can be used to increase visibility and attract higher-intent customers. In addition, we will look at marketing automation and the growing role of AI tools in ecommerce, from streamlining routine tasks to improving personalisation and campaign performance. This session will provide practical guidance to help businesses market their online sales more effectively and with greater confidence.

What you’ll learn

• Develop a marketing strategy aligned to audience, message and channel
• Use PPC and paid advertising to increase visibility and performance
• Recognise how automation and AI can improve ecommerce marketing efficiency

Speaker

Barry Tong

CEO, Sol Retail

Barry Tong is the Founder and CEO of Sol Retail, a leading UK global eCommerce retailer and Amazon marketplace specialist. Since co-founding the business with his wife Katy in 2012 with just £10 and a handful of eBay listings, Barry has grown Sol Retail into a multi-million-pound enterprise and one of Amazon’s Top 100 sellers worldwide.

Today, Sol Retail supports more than 100 global brands across over 25 online marketplaces, including Amazon, eBay, Walmart and Tesco Marketplace, with ambitious plans to reach £50 million in annual turnover. Under Barry’s leadership, the company has received major recognition, including the King’s Award for Enterprise in International Trade.

Barry is a respected keynote speaker on eCommerce, international expansion, digital marketplaces and entrepreneurship. Alongside business growth, he is committed to social impact through charity partnerships and sustainable retail initiatives.