Sign up for this one hour training webinar to learn how to make effective use of Google Business Profile / Google My Business within your small business.Google Business Profile (previously known as Google My Business) is an essential tool for any business that wants to improve its web presence in general and local search engine optimisation in particularIn this webinar we’ll go through the basics of getting your organisation set up on Google Business Profile and how to use its key features to grow your business.What you will learn    What is Google Business Profile?    Setting up a Google Business Profile for your business        Claiming your business        Verifying your account        Controlling what information Google shows about your business        What makes an effective Google Business Profile?    The role of Google Business Profile in improving your local SEO        The relationship between Google Business Profile and Google Maps        How does Google decide which local businesses to feature?    Leveraging the features of Google Business Profile to drive more traffic to your website    Effective use of Google reviews        Encouraging customers to write reviews        Replying to reviews    Posting your news and events on your Google Business Profile    QuestionsWho should book onto this webinar?This webinar is aimed at any small business or organisation that wants to make more effective use of Google Business Profile as part of their marketing strategy. You may already have a Google Business Profile but not be making much practical use of it, or perhaps you’re considering setting one up from scratch and want some advice on best practice in order to enhance your local SEO.