The Law of Attraction – How PR can help you attract your perfect client 2021

The Law of Attraction – How PR can help you attract your perfect client 2021

The subtle art of getting potential clients to notice – and fall in love – with your business.

Attracting the right clients is essential to running a successful and thriving business.  But, as with writing a dating profile, telling people how great you are can be cringe inducing. We can’t tell you how to write a dating profile – although thinking about it could be seen as personal brand development! -  but we can help you understand how to implement the right PR strategies to attract your perfect clients and make them fall in love with your business.

Who is this webinar aimed at? 

This event is aimed at SME business leaders and in-house marketers who need to increase exposure of their organisation and be seen by the right clients at the right time.

The approaches you will learn at this webinar work equally well whether your business is large or small, in professional services, manufacturing, retail – or any other sector!

How will you benefit from attending?

This workshop will teach you the key steps to drive the best results from your business development activities. You’ll get clarity on how to:

  • Identify the right platforms to reach them
  • Implement tactics and techniques to generate positive press coverage
  • Use PR as part of a cohesive marketing plan for the long-term benefit of your business

Here's What to Expect 

✓ One hour of knowledge, PR strategy outlines and tips
✓ Highly interactive experience with lots of audience participation
✓ Advice from an expert with over 20 years’ experience in PR
✓ Real life case studies and examples of how PR has positively impacted businesses

You will walk away with clear ideas on how to use PR to raise your profile, enthusiasm about the opportunities available and knowledge of how to maximise PR coverage for long term success.  


Ceri–Jane Hackling is Managing Director of Cerub PR. Ceri-Jane has worked in PR for over 20 years and has worked with clients such as Debenhams, Mothercare and Birds Eye Walls. Cerub PR works across a variety of sectors including health, lifestyle, education and business. Clients include Heartstyles, TVM UK, Summerleaze and Nest24/7. The company also works with entrepreneurs to help them raise their profile nationally. Cerub PR’s clients regularly appear on television and radio as well as in national newspapers and magazines and digital media. 
Ceri-Jane was named ‘Entrepreneur of the Year’ at the 2011 Bucks Ambassador Awards, ‘Employer of the Year’ at the 2012 Sue Ryder Woman of Achievement Awards and the Bill Bendyshe-Brown Award for SME Excellence in 2014. In 2020 she was listed in the #ialso 100 2020 list of top female entrepreneurs.


16 February, 2021 - 16 February, 2021
9:30am - 10:30am
A link and password to join the webinar will be sent via email one hour prior to the start time. If you have not received this please check your spam/junk folder.
Please note:

To make the most of attending this webinar on Zoom, please download our Zoom Attendee Guide. 

If entering a Zoom meeting for the first time you will need to download a small application file. Full instructions can be found within the Zoom attendee guide. 

Buckinghamshire Business First Events Team

Book now

Tickets for this event are no longer available.