Responsibilities

Buckinghamshire College Group a looking to recruit an innovative Marketing Executive who will focus on Campaigns, Content & Communications. The Marketing Executive is pivotal in promoting the College’s programmes, courses and brand to students, parents, employers and other stakeholders.

This is a key role within a busy Marketing department and you will be required to have an understanding of content marketing across different channels as well as experience of organising advertising, marketing and promotional activity.

As a Marketing Executive the successful candidate will:

• Support the implementation of the College’s Marketing Strategy to build the College reputation for high quality technical skills and training.
• Develop and implement marketing campaigns, content and communications which will enhance the College’s reputation and drive student recruitment.

We will encourage you to develop new skills and expand your opportunities within the College. We are also flexible and accommodating, allowing you to be as productive as possible.

While working at Buckinghamshire College Group you can also take advantage of a host of employee benefits including:

• Pension scheme - LGPS (21% employer contribution)
• 30 days holiday entitlement plus Bank Holidays & Additional annual leave purchase scheme
• A wide range of learning - access to free training & continuous professional development
• A bespoke package of intensive induction and probation support
• Flexible working policy and a commitment to employee wellbeing
• Discounts in the Aylesbury Day Nursery & Aylesbury Salon Intuition
• 24hrs/7days a week access to our Employee Assistance Programme (EAP)
• Cycle to work and local business employee corporate discount schemes

Buckinghamshire College Group is a Further Education college with three campuses located in Aylesbury, Amersham and Wycombe. We are proud to be a skills-based college supporting over 5000 learners each year to achieve their study and career goals and play a pivotal role in the Buckinghamshire community working with a wide range of employers for example, Pinewood Studios, NHS Trusts and Flannery Plant Hire to name but a few.

You will have an unwavering passion for learning and for supporting learners and staff to achieve more than they ever thought possible – we call this the Bucks College Factor!

If you have the Bucks College Factor, this sounds like a role for you and Buckinghamshire College Group sounds like a place you’d like to be part of, then we’d love to hear from you.

Commitment to Safeguarding

BCG is committed to equal opportunities for all, safeguarding and promoting the welfare of students and staff alike; all posts are subject to enhanced DBS checks.

We reserve the right to close this vacancy early, if we receive sufficient applications or source a suitable candidate. Therefore, if you are interested, please submit your application as early as possible.

Only completed applications will be considered for this role. All applicants will need to complete an application form via our College Website.

For more information on the role please contact HR directly.

Closing date for applications is the 6th May 2024, with interviews taking place on the 7th May 2024 & 22nd May 2024.

Person Specification

Essential:

Formal Qualification -

• Degree in Media, Communication, Marketing or related
• Professional Qualification in Marketing e.g. CIM
• Maths and English qualification at level 2 or higher

Knowledge :

• Thorough knowledge of marketing principles, communication strategies and approaches
• Knowledge of Admissions/Recruitment processes
• Knowledge of school/college procedures
• An understanding of, and demonstrable commitment to, Safeguarding Children and Young People (Every Child Matters) and Vulnerable Adults

Experience: 

1. Extensive experience in a similar role within a Marketing department
2. Experience in writing press releases and liaising with the media.
3. Proven experience in creating engaging copy and content for promotion purposes
4. Proven experience in editing photo and video resources
5. Experience using Content Management Systems e.g. WordPress, Joomla.
6. Experience using social media management systems e.g. Hootsuite, Agorapulse
7. Some experience with SEO and using Google Analytics

Skills: 

• Excellent communicator ( both written & verbal)
• Ability to work collaboratively and build relationships with a range and level of people
• Knowledge of and experience of working with video and photo editing software e.g. Adobe Creative Suite
• Knowledge of working with a content management system such as WordPress or Joomla

Desirable:

Other Specific Qualities - 

• Ability to work under pressure in order to meet tight deadlines.
• Ability to promote and deliver outstanding customer service.
• Ability to drive continuous improvement for self and others
• Excellent planning and organisational skills
• Ability to demonstrate values and behaviours suitable to work with children and young people.
• Demonstrable commitment to Diversity, Equality, Wellbeing and Inclusion (DEWI), Child Protection, Safeguarding and Prevent showing a desire to challenge inequality and promote diversity and adhere to College Policies and Procedures