A vibrant and inclusive community for running, swimming, and cycling enthusiasts, Active Training World (ATW) is the UK's largest multi-sport event organiser. Their mission is to ensure all participants experience unforgettable events, ranging from experienced athletes to novice competitors.

ATW events are big - and getting bigger, with over 30% annual growth in participation and 45,000 participants expected in 2025.

Benefits of Partnering on an ATW Event

Huge brand presence at the ATW event village: Brand assets could include; flags, scrim, arch wraps, branding boards, podium backdrops, inflatable domes, and gazebos - all fully managed by the ATW team at the event.

Social media coverage featuring your brand through engaging posts: Posts from the event to showcase the partnership and physical assets with focus on the finish line, podium backdrop, product displays, etc. Promotions can link with the ATW event to your products or services.

Access to the ATW community of over 180,000, through email, social media and website: Sample products to display at the event, discount codes for B2C channel, promoted through website, promotions through event email touch points (entry confirmation, pre-event reminders, final info, post-event info), targeted promotional emails advertising the partnered event.

Ambassador promotion: Introduction to ATW Community and Elite Ambassadors to showcase the products and brand. Promotion of your brand to an inclusive and diverse audience of ATW
participants of all levels, from beginners to elite competitors.

Learn more about partnering with ATW

With opportunities to partner on an event in Aylesbury in January 2027, businesses can get in early and reap the rewards of partnering with the largest multi-sport event organiser in the country.

Read more about the ATW Partnership Proposal and benefits here > (PDF)

To express your interest in partnering with ATW, email [email protected].

Visit the ATW website to learn more about them.