The importance of a Data Driven Digital Strategy - an afternoon with James Pybus, Digital Marketer.
What will the session involve?
Spend an afternoon talking all things digital strategy with James Pybus - a digital marketing consultant, trainer and author with over 20 years of experience in the industry and extensive first-hand knowledge of what works (and what doesn’t work!) when it comes to increasing a business’s online visibility with their specific customers.
If you are wondering what a digital strategy is, and whether the digital strategy that your business has in place is viable and effective, this is the session for you! James has developed his own tried and tested digital marketing methodology over the last few years that has been proven to work in every business it has been applied to - from micro businesses to international retailers - and he’ll share this methodology with you in this intensive session.
You’ll leave this session with an increased understanding of the importance of digital marketing, and our recommended framework for a successful digital strategy.
Who should attend?
Business owners or in-house marketing professionals responsible for their company website. It would help if you had a basic understanding of the back-end of your business website, and if your business website is already linked up to Google’s Search Console and Analytics tools (this is not essential, though highly recommended)
Businesses who know that using the right marketing is the key to business growth, but don't yet have the knowledge, experience and expertise to implement an effective SEO and Website Marketing Strategy. Start-ups, small and medium sized businesses and corporates will all benefit from what this workshop delivers.
About the Speaker
James Pybus is Director of Digital Marketing Implementation Services - a UK-based team with a vast amount of knowledge and experience of helping small and medium sized enterprises and large business websites rank more highly for relevant search terms on the Search Engine Results Pages, and in turn boost the flow of organic (and paid-for) traffic to their website.
James Pybus is a Digital Marketer with 20 years’ experience supported by a PGCert in Digital Marketing from MMU (2016). James is also a Freeman of the City of London and has been a Liveryman since 2013. His first book on Digital Marketing will be launched at the B2B Marketing Expo at London’s ExCeL centre on the 27th and 28th March 2019.
Part of the Buckinghamshire Business Expo
This workshop takes place during the Buckinghamshire Business Expo at The Gateway and runs alongside the main exhibition. Throughout the day of the Expo there will also be a conference and other workshops. A ticket to the Expo costs £15 and gives people access to the Expo, conference and workshops, including this one. Read more about the Expo and book a place here >
Use #BucksBusinessExpo on social media if you are attending this event to promote your involvement in the Buckinghamshire Business Expo.
Free parking available at the venue.