Leadership and Strategy: A Tourism and Hospitality Masterclass - January 2020

Leadership and Strategy: A Tourism and Hospitality Masterclass - January 2020

Join tourism and hospitality business leaders in Buckinghamshire at the first in a new series of tourism and hospitality masterclasses brought to you through a partnership of Visit Buckinghamshire, Be The Business and Buckinghamshire Business First. 

This tourism and hospitality masterclass series will bring together Buckinghamshire business leaders to learn, share and collaborate with each other.

What will be covered?

Create. Navigate. Implement: The 33 strategic deliverables feeding hospitality business leadership.

At this first event, led by hospitality strategist Jon Yantin of Stake Concepts, the morning session will walk through the 33 unique deliverables of strategy development for tourism and hospitality businesses. 

You'll then have the opportunity to get practical and work with your peers - business leaders like you! -  to implement the 33 deliverables on an evolving live case study, translating this experience right back to your own business.

Throughout the day you will work in groups to reflect on what you’ve heard, and work on solutions to real challenges you may be facing.

Facilitators will support the workshops, guiding you through discussions with peers that uncovers your own leadership style and challenges your business strategy.

A copy of the agenda can be viewed here and in the attachments at the bottom of this page. 

Who should attend?

Buckinghamshire's tourism and hospitality business owners, leaders, managing directors, general managers and senior managers motivated to improve business performance through learning, sharing and collaborating.

Why attend?

You will gain...

  • An understanding of the 33 key deliverables for your business strategy
  • Access to the latest thinking in tourism and hospitality business strategy development
  • Increased confidence to become a more effective leader
  • Support in overcoming your business challenges
  • Growth of your own personal network of like-minded Buckinghamshire business leaders

To Book your place

To book your place on this event please scroll down to the bottom of this page.  If you have any difficulty making your booking, please email events@bbf.uk.com with your contact details and business name and we will be back in touch. 

This event is being delivered by Buckinghamshire Business First in partnership with Be The Business, We will be sharing your details with Be The Business in accordance with our Terms and Conditions

What is the Masterclass Series?

Masterclasses will take place across Buckinghamshire leading up to the 2020 summer season and will each focus on one of the five levers of productivity:

  • Leadership & Strategy
  • People & Team
  • Sales & Growth
  • Business Planning
  • Digital Readiness

Further dates will be published in due course.


23 January, 2020 - 23 January, 2020
10:00am - 2:30pm
Registration from 9.30am
The Dairy, Waddesdon Manor, Waddesdon, Aylesbury, HP18 0JW
Please note:

A full agenda for the day can be found online. Printed copies, along with notepads and pens, will be available at the event.

Getting here & parking
Full travel and transport can be found on the Waddesdon Manor website.

As you enter Queen Street, car parking for The Dairy is clearly signposted.

Upon arrival
The event will be held in The Dairy which is marked from the car park. We will have a Registration Desk where you can sign in and collect your name badge.

Name badges and seating plan
A big part of the day will be the group work and getting to know other hospitality and tourism business leaders from Buckinghamshire like you. As such, we have pre-assigned all attendees to set tables of approximately 6 people per table and we are expecting 50-60 attendees on the day. 

On your badge you will find a numbered sticker – this is your table number. When we begin, please make your way to your table which will be clearly numbered. There is no set seating on specific tables.

Please note: attendees from the same organisation will likely be split across different tables so that knowledge, expertise and different backgrounds are spread across the room.

Tea, coffee and refreshments will be available upon arrival and a networking buffet lunch will be served at 12:45

Access and dietary requirements
The venue is fully accessible. However, if you have any specific access or dietary requirements, please contact annie.olivier@bethebusiness.com in advance so that we can make any necessary arrangements.

Please note: dietary requirements (if not done so at time of registration) need to be confirmed by 12:00 Friday 17 January 2020.

As a part-publicly funded organisation, Be the Business is required to report back to Government on its activities and as part of this, your feedback is hugely important. This will help us secure ongoing funding to continue our work and support businesses like yours.

On the day, we will be trialling a new event evaluation survey method whereby attendees will receive an email link (Wifi will be available) to complete the form during the event. We have timetabled this into the agenda and would ask for your support in completing the evaluation survey. (Paper copies will be available too as back-up).

Social media
For any postings at the event, please use #bethebusiness and follow and tag the us via: 
•    Instagram: @Visit_bucks, @bbf_uk and @bethebusiness
•    Twitter: : @Visit_bucks, @bbfuk and @bethebusiness
•    Facebook: @visitbucks, @buckinghamshirebusinessfirst and @bethebusinessapp

Name changes and late bookings
If you can no longer attend and will be sending a colleague in your place, please let us know in advance via email to events@bbf.uk.com so that we can have a name badge ready. 

Online bookings will close at 12.00pm on 21st January 2020. For any additional bookings after this time, please email events@bbf.uk.com.

Filming & photography
There may be a film crew and/or a photographer on the day capturing the sessions, short vox pops and the general goings of the event as part of a new promotional film we are producing to demonstrate our work. By attending the event, participants consent to being captured in photography and filming without compensation and confirm that Be the Business shall be entitled to use such photographs and videos for future marketing purposes including video production, posting on the Be the Business website, social media platforms or future Be the Business events.

Dress code
There is no dress code for the day but we suggest smart-casual.

Polite notice – non-operators
The masterclass events are designed primarily for hospitality and tourism business operators to develop their skills, knowledge and personal network of business leaders like them. Whilst we don’t wish to exclude those non-operators who work as part of the industry, we ask that non-operators attending still fully take part in the day and all group work to share their knowledge and experience, as opposed to selectively choosing sessions, and respect that those in attendance are primarily there to learn.

On-the-day contact
For any questions or assistance on the day, please contact Annie Olivier, Networks Co-ordinator, Be the Business, on 07375 640439.

We look forward to welcoming you and meeting next week. If you have any questions or would like any further information, please don’t hesitate to get in touch.

Buckinghamshire Business First Events Team


Hunter Ruthven
  • Hunter Ruthven

Host of It’s the Small Things Podcast & Senior Content Manager, Be the Business

Jon Yantin
  • Jon Yantin

Stake Concepts


Jon Yantin, Stake Concepts

Jon is a senior hospitality professional with over 25 years’ experience across hotels, restaurants, bars, clubs and casinos. Having worked in corporate, entrepreneurial and NASDAQ listed organisations, Jon brings a wealth of sector experience, specialising in business planning, fundraising, site selection, conceptualisation, licensing, operations, development and launch alongside strong commercial acumen and in-depth operational understanding. Today Jon operates Stake Concepts, a boutique advisory firm and is currently advising a range of hotel developers and operators across the UK and Europe.

Hunter Ruthven, Host of It’s the Small Things Podcast & Senior Content Manager, Be the Business

Hunter Ruthven is senior content manager at Be the Business. Prior to joining Be the Business, where he leads the content and website team, Hunter was a business journalist – building editorial teams at a number of business-to-business online titles, including RealBusiness. co.uk and BusinessAdvice.co.uk. He has extensive experience interviewing and profiling business leaders and entrepreneurs from all parts of the British economic landscape.

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